Rituals is a universe of beauty and wellness for personal and home care, the first brand in the world to combine cosmetics and lifestyle. It all started in Amsterdam, over 25 years ago, with a group of friends who shared the same vision. Today, Rituals is an international business with over 10,000 employees in 33 countries and a range of 800 products. Since 2000, Rituals has been inspiring its customers to find a better balance by transforming the daily routine into moments of great value.