WP Area

Since 1982 WP AREA stands for research, genuinity and passion for quality clothes. Born as a distribuition and valorisation project, today WP represents a milestone for those who love a timeless style declined into garments with a strong technical nature. In the new village store as well, WP proposes a fine selection of iconic brands like Barbour, Filson, Baracuta, Blundstone and B.D. Baggies. Names that made the history of casual and outdoor clothing thanks to a wise merging of tradition, functionality and contemporary design.